What is an ICON?

Maybe it’s something simple. An app on your phone. A picture.

Maybe it’s something more. A symbol. A metaphor. An inspiration.

We all have that person – someone that drives us to be the best we can be. They may be a friend or family member, but maybe it’s someone you’ve never met. A celebrity. A CEO. An athlete.

No matter who your ICON is, no matter their background, they spark creativity in you. They spark a drive. A sense of motivation that no one else can.

Embedded within the ICON deck is a series of the simple things – graphics depicting seemingly random symbols. Looking deeper we find meaning within the symbols – peace, lust for wealth, creative inspiration. The ICON deck opens a door to creative expression. What was once seemingly random can be understood – by YOU.